The Amarillo was created in 1988 by Gordon Campbell, a native Texan, and his wife Patty- who named the restaurant after the George Strait song, "Amarillo By Morning." From the beginning, Gordon has had one goal in mind: To captivate the young and old alike with authentic hickory-smoked Texas barbecue served in an exciting, fun atmosphere. For Gordon, the Amarillo has never been about personal gain or profits but about seeing happy guests leave with a smile and wonderful memory. To this day, Gordon can be found 6 nights a week at the restaurant carefully inspecting every plate of food that leaves the kitchen, rejecting any that doesn't meet his demanding standards. It is this relentless attention to detail that has brought national acclaim to a little restaurant in Bellevue, Nebraska known as, "America's Single Best BBQ Joint."